Big Huge Games

Senior UA Manager

Full-Time in Timonium, MD

Big Huge Games is looking for a Senior UA Manager to join our marketing as a campaign and monetization manager. We strive to build a strong, positive culture where team skills are valued as much as technical skills. We’re looking for candidates with experience supporting a high-quality product, using sustainable development practices and a continuous improvement mindset.

Your expertise will directly affect Big Huge Games’s growth strategy and success. The Senior UA Manager executes and manages performance marketing campaigns for BHG’s games. This person must be creative, analytical, detail-oriented, and highly driven. They will develop, execute, analyze, and optimize marketing campaigns; the ideal candidate will have experience in marketing-campaign management and insight into the mobile game industry.


Responsibilities

  • Performance marketing campaign management and optimization for BHG’s current and future game titles
  • Profitably manage sizable monthly spend through ownership of several key marketing channels such as Google Adwords, Facebook, ironSource, Vungle, Unity and others
  • Act as a primary point of contact for advertising partners
  • Support, under manager supervision, in reporting, optimization and UA strategy, and provide data and analysis to manager for budget planning
  • Find, vet, and test new traffic sources
  • Own the dashboards and reporting for Ad monetization
  • Work with Marketing Director to analyze user data and perform forward looking thought experiments about user cohorts
  • Forecast expected revenue from user groups
  • Set goals for JR team members and validate reporting
  • Perform data analysis with excel or SQL
  • Manage insertion orders and partner legal documentation


Qualifications

  • BA/BS (or equivalent training) in Marketing, Economics, Computer science or related field required
  • 4-6 years of performance advertising/marketing experience in digital marketing
  • 3+ years of marketing experience in mobile gaming or app space preferred
  • Experience in quantitative analysis/reporting, preferably in the gaming industry
  • Demonstrated excellence in organizational skills, attention to detail and ability to multi-task
  • Understanding of game data and analytic suites
  • Excellent interpersonal and communication skills


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About Big Huge Games:

Big Huge Games is a small, passionate team led by experienced game development veterans, proudly located just north of Baltimore, MD, who are excited about the rise of touchscreen platforms. We believe in hiring talented team members who enjoy working in a fun and positive environment.

The company was founded in March of 2013 by Brian Reynolds (Civilization II, Rise of Nations, FrontierVille) and a group of longtime collaborators. Big Huge Games is dedicated to "Finding The Fun" through rapid prototyping and a focus on great user experience.

In July 2015 we launched our first game, DomiNations, which was awarded “Editors Choice” in the app store and continues to be successful with audiences across the globe. In 2016 we were acquired by our publisher, Nexon, and now operate as a wholly-owned subsidiary, allowing us the stability of a larger studio but the feel of a smaller, indie game team.

Our goals are simple: Make great games, strive to always be improving, and live up to the motto you gotta have fun to make fun.



This a full-time position onsite at our studio in Timonium, MD.
Due to the circumstances surrounding COVID19 positions will begin remote before transitioning to onsite.


Applicants should download DomiNations on iOS or Android and be prepared to discuss the game.